Mobile technology is exactly what the name indicates – technology that is portable; it refers to any device that you can carry with you to perform a wide variety of “tasks”. It is technology that allows those tasks to be performed via cellular phone, PDA, vehicles, laptops, etc. A standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, a GPS navigation system, a web browser, and instant messenger system, a video gaming system, and much more. It includes the use of a variety of transmission media such as: radio wave, microwave, infra-red, GPS and Bluetooth to allow for the transfer of data via voice, text, video, 2-dimensional barcodes and more.
Mobile Industry Information:
What do consumers use their mobiles for? According to this US data: 1. calls; 2. SMS; 3. mobile Web; 4. apps; 5. games; 6. social networking; 7. music.A Motorola study conducted during the 2009 holiday shopping season indicated that: worldwide, 51 percent of shoppers used their mobile device to help make an in-store purchase decision.Bank of America and Visa are currently testing mobile payments for consumers in the New York market; the test runs thru the end of 2010. Additionally, Bank of America/VIA, AT&T, T-Mobile, Verizon and Discover Financial Services are also working together on a joint mobile payment system.Mobile has many uses in addition to marketing, these include: emergency notification systems, customer service, customer payments, inventory management, employee dispatching, travel directions, non-profit fundraising, and much more!A study by Facebook indicates, of Facebook’s 500 million users, more than 100 million of them are using mobile phones to manage their account.
Studies show that 84 percent of mobile phone users keep their device within 10 feet of them at all times.A ComScore study of U.S. subscribers thru March of this year indicated: 63.7 percent used text messaging on their mobile device, 30.1 percent used browsers via mobile, 28.6 percent downloaded applications, and 18.7 percent accessed blogs and social media via mobile.Over 20 million mobile users text in votes on American Idol each week the show airs.Studies by Nielsen Mobile indicate 97 percent of mobile subscribers will read an SMS (text) message within 15 minutes of receiving it; 84 percent will respond within 1 hour.Average Mobile Marketing campaign response rates are typically 12 – 15 percent (as opposed to direct mail which averages 2 – 3 percent); some companies are seeing response rates as high as 60 percent plus!Mobile marketing is about much more than sending text messages, there are MANY effective ways Mobile technology can be utilized to grow your business such as: QR codes, Mobile commerce, Mobile websites, using bluetooth and GPS technology, and much, much more! The options are really exciting, and the opportunities are plentiful!
Mobile marketing is NOT just to target teens and twenty-somethings; prime purchasers in the 35 - 44 and 45 - 54 age brackets are also strongly embracing the use of Mobile.When the Red Cross recently used Mobile to raise funds for Haiti (in $10 increments), almost $5 million was raised in less than 48 hours; to-date, more than $30 million has been raised – all via Mobile.Industry estimates indicate that by 2013 the U.S. will top 100% per capita penetration of mobile phone use.While 65 percent of email is spam, less than 10 percent of SMS is.A recent study by Compete.com indicates that almost 40 percent of consumers are extremely interested in receiving mobile coupons for a wide variety of services / purchases!Demand for mobile websites is expected to exceed PC accessible websites sometime in 2011; if you don't have one, you need one very soon!Worldwide sales of SmartPhones increased 24 percent to 172.4 million units in 2009 according to Gartner, Inc.The total number of mobile phone subscriptions worldwide has reached 4.6 billion and is expected to increase to 5 billion in 2010 according to the U.N. Telecommunications Agency.Nielsen found that 13.2% of US households accessed their bank account via a mobile device in Q2 2010, compared to 20.8% who accessed their account via the bank’s customer service call center.Per Nielsen while mobile banking access penetration is lower than other channels, it has grown almost 14% from Q1 2010.Nielsen data indicates mobile banking users bring greater value to an institution by maintaining average balances of $64,303, about 33% higher than the average customer’s balance of $48,384.